ArKaos, like every other company, has defined its own culture during his evolution. We had the chance to start creating real time video software very early, which gave us the advantage to collect a large user base.
Because we were amongst the first on the market we also saw the new generation coming and thus had the opportunity to help by providing it the needed tools. Basically, we understood that computers were replacing expansive hardware video players and that with so much more flexibility.
We’ve also been very careful with pricing when releasing new software. Although ArKaos VJ had perfectly integrated DMX it was first built to be synchronized with MIDI and it’s original price of around 300$ was adapted to the music business.